Make Reality Your Partner,
Not Your Opponent.
Big Picture Ideas
Most organizations already have plenty of tools, process maps, stage gate models, dashboards, methodologies and training certificates. What they lack is a unifying way to understand what kind of work is actually happening, where friction is inevitable, and where leverage truly exists.
Easy-to-follow Framework
These five frameworks – developed at EI - form a single, coherent system of business insight. They are derived not from other methods, but instead from a lifetime of immersion in how work actually takes place.
Managing Complexity
They do not replace existing methods. They sit orthogonally to them—revealing dimensions of work that traditional tools cannot see on their own. Think of these as a set of executive lenses: each highlighting a different aspect of reality that is always present, whether acknowledged or not.
Once properly framed to match reality, every tool you own will suddenly become more effective, and stop being a source of unintended harm.
Once properly framed to match reality, every tool you own will suddenly become more effective, and stop being a source of unintended harm.
what makes us special:
Meet our team
Randall C. Iliff
founder & principal
I’ve been immersed in systems-thinking my entire life; extremely diverse hands-on hardware and software experience, including concept, design, implementation, operation, and support phases; and been the grateful beneficiary of a series of fantastic “old-school” mentors and cultures.
Garret Fitzpatrick
Systems Innovator &
Exploration Engineer
Exploration Engineer
Garret is a former NASA engineer and systems innovator with 20+ years leading complex projects in extreme environments. A science writer and visionary, he connects people and ideas to build technologies—from space telescopes to lunar biorepositories—that tackle humanity’s biggest challenges.
Kendra Kreutz
SYSTEMS Strategy &
Implementation Leader
Implementation Leader
Kendra is a systems thinking expert with 20+ years of experience across healthcare, IT, and software. Known for her holistic approach, she designs tailored implementation strategies and leads complex programs, aligning stakeholders from frontline teams to executives to drive meaningful, sustainable change.
Dale A. Brown
B.E.Sc. M.Eng. P.Eng.
Dale brings 40+ years of transit and rail engineering expertise, spanning global design, R&D, and leadership. A recognized industry leader, he advances systems engineering standards to enable safer, more efficient, and sustainable transportation across complex infrastructure environments.
Steve Cantley
product development pro
Steve Cantley's career path has been a winding one. Armed with a physics degree from Michigan State, he's worked in semiconductor manufacturing, helped construct the International Space Station from inside NASA's Mission Control Center, and helped build science infrastructure at the Amundsen-Scott South Pole Station.
Paul White
ESEP, OCSMP
Paul White has 25 years of experience in the aerospace industry. He has leadership and technical experience on many aerospace platforms. His career is in program management, systems engineering, and software engineering. His customers include the U.S. Government, private sector, and foreign companies in France and South Korea.
John Viau
title goes here
A builder at the intersection of strategy and execution, he helps organizations move faster, think clearer, and deliver what others struggle to operationalize. His work focuses on turning complex ideas into tangible outcomes that drive growth and lasting impact.
Kelly McElroy
designer & creative
With a BFA in Graphic Design and a Minor in Mathematics from Chapman University, Kelly is not your typical graphic designer. She specializes in creating beautiful, custom brands for unique individuals and businesses looking to make a truly unforgettable impression.
Oliver Logush
future-focused engineer
Oliver is an Electrical Engineer with extensive experience in working with digital electronics and embedded systems. As a Mechatronic Sales Engineer, he's eager to contribute to the development of new and exciting technology, and hopefully contribute to humanity's further exploration of space.
