behind the scenes

Meet our team

Randall C. Iliff

founder & principal
I’ve been immersed in systems-thinking my entire life; extremely diverse hands-on hardware and software experience, including concept, design, implementation, operation, and support phases; and been the grateful beneficiary of a series of fantastic “old-school” mentors and cultures. 

Garret Fitzpatrick

Systems Innovator &
Exploration Engineer
Garret is a former NASA engineer and systems innovator with 20+ years leading complex projects in extreme environments. A science writer and visionary, he connects people and ideas to build technologies—from space telescopes to lunar biorepositories—that tackle humanity’s biggest challenges.

Kendra Kreutz

SYSTEMS  Strategy &
Implementation Leader
Kendra is a systems thinking expert with 20+ years of experience across healthcare, IT, and software. Known for her holistic approach, she designs tailored implementation strategies and leads complex programs, aligning stakeholders from frontline teams to executives to drive meaningful, sustainable change.

Dale A. Brown

 B.E.Sc. M.Eng. P.Eng.
Dale brings 40+ years of transit and rail engineering expertise, spanning global design, R&D, and leadership. A recognized industry leader, he advances systems engineering standards to enable safer, more efficient, and sustainable transportation across complex infrastructure environments.

Steve Cantley

title goes here
Brief description of why you're so awesome, what qualifies you to teach, and why students should learn from you rather than anybody else. Include fun personal touches so people get a feel for your energy and spirit!

Paul White

title goes here
Brief description of why you're so awesome, what qualifies you to teach, and why students should learn from you rather than anybody else. Include fun personal touches so people get a feel for your energy and spirit!

John Viau

title goes here
A builder at the intersection of strategy and execution, he helps organizations move faster, think clearer, and deliver what others struggle to operationalize. His work focuses on turning complex ideas into tangible outcomes that drive growth and lasting impact.

Kelly McElroy

designer & creative
Kelly is a graphic designer that isn't afraid to break the rules. She specializes in creating beautiful, custom brands for unique individuals and businesses looking to make a truly unforgettable impression.

Oliver Logush

title goes here
Brief description of why you're so awesome, what qualifies you to teach, and why students should learn from you rather than anybody else. Include fun personal touches so people get a feel for your energy and spirit!
unique innovation strategies

Experts in Every Field

We have an ecelectic group of experts that have experience working in countless fields and across various disciplines. Whether you're an engineer, a creative, or a health care worker, you'll find a voice you recognize in our carefully curated group of specialists.

Kendra Kreutz

"To begin to understand systems, I use a “day in the life” approach and start with observation and interview. This immersive technique delivers a full map of the systems in play and how they push and pull against one another. From there we work together to simplify and streamline work processes."

Randall Iliff

"I use analogies to extend the power of what people already know in different terms, honor the overwhelmingly system nature of everyday tasks, and offer fundamentally novel ways to approach the management of all types of work."

Garret Fitzpatrick

"I bring empathy and a toolbox for systems thinking and storytelling to help teams and individuals better understand and define problems, employ creative methods for identifying and assessing solutions, and see hidden connections that can unlock entirely new realms of performance and meaning."